Caroline Pritchard

After looking at different advertisement campaigns and the Jo’s beginning works of advertising for women and men, I was inspired to think of a way to spread the word on gender roles my self. Sometimes I feel that the general population including myself does to get the full message when words are just being written …

I simply love this column, it is right to the point and powerful in so many ways. From what ever year you grew up in everyone has witnessed a man saying this either in a movie, TV show or in their own life. It is one of the most degrading …

Wasted relationships While looking throughout the scrapbook when I was digitizing, I came across a handwritten letter that caught my eye. A letter addressed to Joanne from her friend Richard, was an intimate and meaningful letter talking about Joanne’s courage to speak about her childhood in her booklets. Something that …

We can be anything…  Further expanding the idea the children’s toys play a huge role on providing the information that children learn their roles and expectations of gender, it seems that society is shifting to eliminating certain roles assigned to the female gender. Barbie originally was a prime suspect that …

Share the roles While looking in Joanne’s scrapbook a came across this letter from a friend, Tom discussing his views on Jo’s current feminist publications. I like his insight on how he views men and women as “fundamentally equal”, this was honestly shocking to me because given the time period …